Scott Long

Business Background

Scott has spent nearly two decades helping organizations grow, explain their value, reach the right audience, and turn attention into business opportunity.

He has worked with hundreds of organizations across different industries, including local businesses, professional service firms, consultants, coaches, nonprofits, educational organizations, national organizations, established brands, and growth-stage companies.

That experience gave him a practical view of how businesses actually compete online and what often gets in the way of growth.

Digital Marketing & Business Development

Scott’s background includes work as a:

• Google AdWords Certified Consultant
• Paid Search & Social Media Director
• Search Engine Optimization Specialist
• Digital Strategy Director

His work has focused on the real business side of digital marketing: visibility, positioning, lead generation, conversion, messaging, and growth.

Leadership & Strategy

Earlier in his career, Scott served as Director of Marketing within The Gallup Organization, giving him experience inside a nationally recognized research and consulting company.

He is also a Clifton StrengthsFinder Coach, which shaped his interest in leadership, communication, organizational identity, and the way people and organizations understand their own value.

The Pattern He Saw

Across years of client work, Scott kept seeing the same issue.

Organizations often believed they needed something new:

• A new website
• A new campaign
• A new content strategy
• A new sales message
• A new offer